Why being a strategist is a strategic decisionIn business life, we face new challenges every day, whether it is a new competitor entering the market, a changing audience need, or an emer
Sometimes it is better to say 'no'Many people who know me will probably raise an eyebrow when they see the title of this blog post. In my private life, I have been saying 'ye
Wednesday Mentorship Sessions are hereIn the last couple of weeks, I have seen many posts and questions related to marketing and branding in several groups on social media. Times
Why startups need to prioritize brandingYou have this beautiful idea that you want to turn into a reality. You passionately start to develop, shape, reconsider and fine-tune to
6 Steps to consider when creating your elevator pitchWhether you are trying to raise money from angel investors or venture capitalists to kick-start your business or you want to present yoursel
4 Must do's when evaluating a quoteThe first decision you'll have to make is one of the most important ones: it's selecting the right partner for your challenge.