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You have created a solid brief and received several proposals. At first glance, the scope looks similar. The prices are not. Where do you start? Most people start with the price. That is understandable. But a number alone tells you very little about what you are actually comparing. Let's start with an example: You have approached agencies because you are looking for a new brand identity. Agency A presents you a great price, or a shinier apple, for what appears to be the same

Many people who know me will probably raise an eyebrow when they see the title of this blog post. In my private life, I have been saying 'ye

In the last couple of weeks, I have seen many posts and questions related to marketing and branding in several groups on social media. Times

You have this beautiful idea that you want to turn into a reality. You passionately start to develop, shape, reconsider and fine-tune to