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When your business is in a competitive market, it is tempting to put your time, money, or effort into getting as much attention as possible. But being visible is not the same as standing out. Being louder is not the answer. Being clearer is. Many companies offer similar products or services. Yet the real difference lies in how people perceive a company’s brand, what it stands for, and whether its offer feels made for them. That is where positioning comes in. Why positioning m

There is a common belief that business-to-business (B2B) and business-to-consumer (B2C) marketing are fundamentally different. And yes, there are clear distinctions. Sales cycles are longer, decisions often involve multiple stakeholders, and the stakes can be high. However, when it comes to building strong, memorable brands, there are valuable lessons to take from consumer marketing. Behind every B2B decision is a person, and people respond to clarity, relevance and connectio

Positioning is a valuable tool. It helps define what makes a brand different, how it fits into the market and why people take notice. Yet positioning alone does not create loyalty. While it tells people what you are, it does not always give them a reason to care. Belonging is different. It comes through experience, not just words. People start to feel it when they see their own values in your brand and when that match feels genuine, consistent and human. Positioning defines.

In my work, I often meet businesses that are deeply immersed in their own industry, guided by sector-specific trends, customer...

I am excited to announce that CHS Community Pharmacy has officially launched. The renewed brand and e-commerce platform are now visible...

In the last couple of weeks, I have seen many posts and questions related to marketing and branding in several groups on social media. Times