Marketing strategy, planning and advice

Marketing strategy, planning, and go-to-market services

Whether you are a startup or a global organisation; every company needs marketing. After all, how can you sell your products or services if your audience doesn’t know they exist?

FAQ

A well-crafted marketing strategy provides the clarity and direction your business needs to connect with the right audience at the right time. It helps you understand who they are, what they need and where to find them.

If you need a clear marketing approach, a practical plan or a go-to-market strategy to launch a new product or service or enter a new market, I identify the opportunities that matter and tailor the strategy to your business goals and market context.

Before we start

Every marketing strategy needs a strong foundation. That is why every project starts with research as the first phase. This helps shape the strategy and ensures decisions are based on insight, not assumption, giving you confidence in the direction and approach.

What you can expect

The marketing strategy defines your marketing goals and KPIs, maps strengths and weaknesses within your organisation, identifies market opportunities and challenges, and segments customers to understand their behaviours. It also defines your value proposition and unique selling points, outlines your market positioning, and determines the right marketing mix to support your goals.

From there, we move into the practical side of the strategy. This includes selecting the right channels, mapping how they work together to support the customer journey, and defining the key activities to focus on. I also advise on budget allocation and resources, and address any dependencies, constraints or timing considerations to keep plans coordinated and achievable.

What I will ask from you

Based on your requirements we will discuss the scope of work, milestones and timings.

The minimum time required from your end:

Before: 2 hours of your time to interview you and determine goals.
During: Time to provide me with the requested documents.
After: 2 hours of your time to present the findings or strategy.

How you will benefit from it

Proper marketing will help you differentiate yourself from the competition, fine-tune your offering, attract the right audiences, and drive loyalty.
Moreover, it prevents you from wasting your budget on ineffective channels and strategies.

Whether you are looking for fractional CMO support, ongoing marketing consulting, or project-based strategy work, I help businesses develop marketing strategies that drive growth, go-to-market plans that gain traction, and marketing approaches that reach the right audience through the right channels.

Marketing strategy insights

Positioning with purpose: finding clarity in a crowded market

What B2B companies can learn from consumer brands

cross-industry approach to marketing and branding

How a cross-industry perspective elevates brands & marketing

How the right marketing
saves you money

Read blog

What others say

"Sylvia shows diligence and an ability to anticipate challenges before they arise. Her can-do mentality is matched by a professional calm that instills confidence in those around her."

- Toby Edwards,

Founder of TEMS ME

More testimonials

Discover other services

With a strategic mind and a creative eye, I combine logic, structure, and reason with a deep understanding of how a brand should look, feel, and communicate.

Let’s talk about how we can elevate your brand and marketing. Whether you need strategic guidance, a fresh perspective, or hands-on support, I am here to help. Get in touch to discuss your goals and explore how we can work together.

Get in touch

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FAQs

It starts with understanding your goals, audience, and market opportunities. Together, we define your marketing goals and KPIs. From there, I map strengths and challenges, clarify your positioning and messaging, and outline your marketing mix. The strategy identifies the right channels and tactics to reach your audience and how they connect across the customer journey. It brings focus, structure, and direction to your marketing so every activity supports your business goals.

A clear marketing strategy gives structure and direction to your business. It helps you understand your audience, define what makes you stand out, and focus your time and resources on effectively reaching the right people through the right channels. It ensures that every message and activity supports your goals and that your marketing stays consistent across teams and touchpoints. It also provides a framework for tracking results, learning what works, and refining your approach as your business grows.

I start with research to understand your company, ambitions, market, audience, and competition. This phase takes around one and a half to two weeks, depending on the scope and data available. Once the research is complete, I move into the strategy phase, which also takes about one and a half to two weeks. During this stage, I bring together the findings, define your marketing direction, and shape a clear and practical strategy that can be turned into action.

A marketing strategy defines the direction of your marketing. It helps you understand your audience, shape your positioning, and decide how to reach people in a consistent and meaningful way. The marketing plan translates that strategy into action, outlining the activities, timing, and channels that will bring it to life. I combine both into one phase so the strategy is not only well thought out but also ready to put into practice.

A go-to-market strategy is more specific. It focuses on how to launch a new product, service, or market entry. It defines who you want to reach, what to communicate, and how to gain traction in the first stage of growth.

Yes. A go-to-market strategy focuses on how to bring a new product, service, or market entry to life. It defines who you want to reach, how to position your offer, and which activities will help you gain early awareness and traction. I can help you develop this as part of your overall marketing strategy or as a focused standalone project. The process combines research, positioning, and practical planning so your launch feels clear, coordinated, and achievable.