Question 1

Why start with research?

Accepted Answer

Because it brings focus. It helps clarify where the brand stands, how the audience behaves, what competitors are doing and where the opportunities lie. Whether it is for branding or marketing, research offers the foundation to make the right choices and move forward with confidence.

Question 2

What is included in this research?

Accepted Answer

Every research includes a brand audit, market and competitor analysis, audience research and segmentation, and a presentation of the findings. I also look at relevant trends and developments, both within your industry and beyond. The goal is to bring in fresh insight, uncover opportunities and avoid working from assumptions.

The focus depends on what the research is for. If it is to support a brand strategy,(https://www.sylviakivits.com/brand-strategy-postioning) it looks more at perception, positioning and differentiation. If it is for a marketing strategy,(https://www.sylviakivits.com/markting-strategy-advice) it focuses more on audience segments, behaviour and how to reach them across different channels.

Question 3

How long does the research take?

Accepted Answer

Most research takes about one and a half to two weeks. That includes time for a kick-off meeting, desk research and, if needed, stakeholder interviews or surveys with employees or your audience. At the end, I share the results in a clear presentation. The exact timing depends on how fast input is shared and when we can meet.

Question 4

Can the research be a standalone project, or is it usually followed by other work?

Accepted Answer

Both are possible. Some clients ask for research to guide their own thinking. However, most use it as the first step in a brand or marketing strategy. It depends on what is helpful for your situation.

Question 5

I already have research. What is the added value of your work?

Accepted Answer

Having research in place is a good starting point. What I offer is a different lens, based on branding, marketing and communication. I assess your brand, audience and competition with a focus on relevance, positioning and visibility. For instance, when I look at competitors, I do not focus on sales figures, but on how they communicate, how they stand out, how they rank, which keywords they use and more. Existing research can often be re-used, but I might also bring in new insights to support your next step.

Question 6

My industry is niche or technical. Can you still do the research?

Accepted Answer

Yes. No matter the industry or how complex the subject, the goal is always the same. I look for ways your company can stand out from a marketing or branding perspective. That means understanding your audience, analysing your brand and how others in your space communicate, and identifying where you can create relevance, visibility and distinction.

Question 7

What are the benefits of brand and market research?

Accepted Answer

It gives you a solid foundation to work from. You stop guessing, make clearer decisions and focus on what matters. Whether you want to reposition your brand, reach new audiences or plan your next step, research brings structure and direction.

Know where you stand. Find where to grow.

Brand audit and market research

When it comes to building a brand or marketing a new product, brand research and market analysis often aren't the most exciting parts. But, they are the essential first steps to guide your journey.

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I bring an outside perspective to your business, helping you spot what is working, what could improve, and where the untapped opportunities are through strategic thinking and creative solutions.

Brand strategy and positioning

Brand messaging and elevator pitches

Marketing strategy and planning

Freelance and interim support

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