Brand & market

research

Finding the empty space in the market through proper assessment

When developing a brand or marketing new products, research oftentimes isn't the most appealing part of the process. It is, however, a crucial step to take. Because a proper assessment will help clarify the gaps between who you are today and where you want to be in the future. Research helps create, develop and strengthen your position in the market. Consider it the foundation for a focused approach.

By having a full understanding of your audience, business and industry, we will jointly look for the empty space; the position in the market where opportunities exist.

What you can expect

A proper assessment that helps clarify the gaps between who you are today and where you want to be in the future.

The assessment consists of:

Brand evaluation
Market & competitor analysis
Target audience analysis & segmentation
Insights presentation

What I will ask from you

Before: 2 hours of your time to interview you and determine goals.
During: Time to provide me with the requested documents.
After: 2 hours of your time to present the findings and jointly discuss opportunities

How you will benefit from it

Research provides direction and empowers you to be different than your competitors while influencing consumer behaviour.
By sharing the insights presentation with your most important stakeholders, you ensure everyone will have the same unbiased foundations for a focused approach.