About me
After years of working in agencies and corporates, I launched my consultancy to focus on what truly matters to me, which is creating meaningful brands and marketing strategies that help businesses stand out.
With twenty years of experience in marketing, branding, communications, and strategy, I work closely with my clients to bring their vision to life.
I love bringing a smile to a client’s face when presenting a strategy or seeing the sparkle in the eyes of a business owner when all the pieces of the puzzle start to fit. This is what drives me every day.

Hands-on and tailored
I take a hands-on approach, diving deep into your world to fully understand your challenges, target audiences, and competitors. This allows me to uncover opportunities and refine your focus, tailoring the strategy to your business’s unique needs and ensuring it is practical and actionable.
Strategic and creative
I combine strategic thinking with a creative eye, bringing together logic, structure, and a deep understanding of how a brand should look and feel. As a versatile strategist, I quickly connect the dots, turning complex challenges into practical strategies that help your business stand out.
Collaborative and guiding
I listen closely, ask insightful questions, and guide you through each step so that everything aligns with your long-term vision. By creating a space for collaboration, I help you understand the reasoning behind every choice, giving you confidence in the direction we take.
My approach
Why work with me?
20+ years of experience
Extensive experience in marketing, branding, communications, and strategy. working across both client-side and agency-side. Mentor at DSCA and Dtec.
Extensive industry knowledge
Worked on projects across different industries, including healthcare, e-commerce, sports, leisure & culture, fashion & cosmetics, F&B, telecom & IT, finance, blockchain, law & business services, logistics, oil & gas, free zones, family businesses, and more.
Flexible collaboration options
I offer flexibility to work on a project basis or as an extension of your in-house marketing team.
Global & local market expertise
Helped startups, SMEs and corporates with their B2B and B2C marketing & branding approaches in the UAE, the Kingdom of Saudi Arabia, The Netherlands, Belgium, Germany, the UK, Nigeria, Sudan and South Africa.
I am grateful for the opportunity to mentor at Dubai Smart City Accelerator (DSCA) and Dubai Technology Entrepreneur Campus (Dtec), where I get to support ambitious founders who are shaping the future with their ideas.
In addition to this, I also offer free 45-minute mentorship sessions every Wednesday for those looking for guidance on branding or marketing. If you are navigating the early stages of your business and could use a fresh perspective, you are welcome to book a one-on-one virtual session.

Curious to know more?
Let's have coffee!
Give me a call on +971 56 731 4133 or fill out the contact form.