Nice to meet you! I am Sylvia
About me
After years of working in agencies and corporates, I launched my consultancy to focus on what truly matters to me, which is creating meaningful brands and marketing strategies that help businesses stand out.
With over twenty years of experience in marketing, branding, communications, and strategy, I work closely with clients to bring their vision to life. What drives me is seeing a smile on a client’s face when presenting a strategy, or the sparkle in their eyes when all the pieces of the puzzle start to fit.
I enjoy the energy that comes from working with different clients across a range of sectors, and I see new trends and developments as an opportunity to shape relevant, forward-thinking strategies. In my free time, I’m into photography, travel and interior styling. I prefer sneakers over high heels, and if you meet me, I like my coffee black with one sugar.
My approach
Hands-on and tailored
I take a hands-on approach, diving deep into your world to fully understand your challenges, target audiences, and competitors. This allows me to uncover opportunities and refine your focus, tailoring the strategy to your business’s unique needs and ensuring it is practical and actionable.
Strategic and creative
I combine strategic thinking with a creative eye, bringing together logic, structure, and a deep understanding of how a brand should look and feel. As a versatile strategist, I quickly connect the dots, turning complex challenges into practical solutions that help your business stand out.
Collaborative and guiding
I listen closely, ask thoughtful questions, and guide you through each step so that everything aligns with your long-term vision. By creating a space for collaboration, I help you understand the reasoning behind every choice, giving you confidence in the direction we take.
Why work with me?
20+ years of experience
Extensive experience in marketing, branding, communications, and strategy. working across both client-side and agency-side. Mentor at DSCA and Dtec.
Extensive industry knowledge
Worked on projects across different industries, including Healthcare, Sports, E-Commerce, Blockchain, Logistics, Oil & Gas, EdTech & FinTech, Leisure & Culture, Fashion & Cosmetics, F&B, Telecom, IT, Law & Business services, Free Zones, Family Businesses, and more.
Flexible collaboration options
I offer flexibility to work on projects, provide temporary support, or step in for longer-term needs, working on my own or with your team.
Global & local market expertise
Helped startups, SMEs and corporates with their B2B and B2C marketing & branding approaches in the UAE, the Kingdom of Saudi Arabia, The Netherlands, Belgium, Germany, Switzerland, the UK, Singapore, Nigeria, and South Africa.
Ways we can work together
Project basis
I work with you to address a specific challenge or opportunity. The scope is defined at the start, and I shape the direction, carry out the work and keep things on track throughout. This suits projects with a clear objective and timeframe.
Retainer basis
I offer structured support over a set period. This can be a number of days per week or month, or a pre-paid bundle of days or hours to use when needed. It gives you access to consistent input without starting from scratch each time.
Interim basis
I step in for a defined period to provide strategic and practical support within your existing setup. This can be helpful during parental leave, a recruitment gap or a busy phase. I help maintain progress and keep work on track.
I am grateful for the opportunity to mentor at Dubai Smart City Accelerator (DSCA) and Dubai Technology Entrepreneur Campus (Dtec), where I get to support ambitious founders who are shaping the future with their ideas.
In addition to this, I also offer free 45-minute mentorship sessions every Wednesday for those looking for guidance on branding or marketing. If you are navigating the early stages of your business and could use a fresh perspective, you are welcome to book a one-on-one virtual session.
What others say
"Working with Sylvia has been an absolute dream. She took the vision I had in my head for Flow of Life and turned it into something real, beautiful, and beyond what I imagined. My ideas, my dream—she brought them to life with so much dedication and heart. Sylvia gives 200%, every single time. She goes above and beyond, exceeds every expectation, and truly pours her soul into her work. If you’re looking for someone who gets it, sees you, and delivers excellence with soul, I can’t recommend Sylvia enough."
- Florine Slingerland-Baudoin, Founder of Flow of Life
Curious to know more?
Let's have coffee!
Give me a call on +971 56 731 4133 or fill out the contact form.