Make your brand your competitive advantage
A strong product or service matters, but it is not always what sets organisations apart. People are drawn to brands that feel genuine and reflect their values. Brand strategy defines who you are, what you stand for, and how you communicate, shaping how your organisation is understood and experienced.
Your brand strategy brings clarity. It guides your decisions, from your name and logo to your message and customer experience. When you are clear on your values and purpose, it becomes easier to build a consistent brand and make decisions that feel right.
Process
Before we start: Research is always the first phase of any project to develop a new brand or rebrand an existing one. It forms the foundation for all strategic work. This ensures decisions are based on insight rather than assumption.
What you can expect
A brand strategy presentation that identifies how you differentiate yourself from your competition and how you connect with your customers on an emotional level. It serves as a guideline for your company and all your employees.
Your brand strategy consists of:
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your brand positioning
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your vision
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your mission
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your brand values
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your brand personality
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your brand voice
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your brand promise
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your tagline
What I will ask from you
We align on scope, priorities, and timing at the start.
I will ask for your input at key moments to ensure the strategy reflects your business and market reality. This typically includes an initial discussion to explore your challenges and ambitions, a session to present research insights and explore strategic directions, and time to review the final brand strategy presentation.
The process is structured and respectful of your time.
How you will benefit from it
You get a complete brand strategy with clear strategic direction and frameworks. Everything your internal teams and external partners need to make consistent decisions and stay on the same page.
This creates a unified brand experience that helps you stand out, connect with your audience, and guide every choice you make moving forward. It also prevents inconsistency and misalignment that can dilute your brand over time.
Brand strategy insights
Why work with me?
A partner who connects strategy with reality
I work closely with you to understand your business and translate insights into brand strategy that fits your world.
Cross-industry perspective that sparks fresh ideas
I look beyond your sector, exploring approaches from other industries that could help you differentiate and stand out.
Positioning for competitive edge, not creative fluff
Brand strategy focused on what sets you apart in the market, not aspirational statements without substance.
Practical frameworks teams actually implement
Clear, structured brand strategy that guides internal teams and external partners, not documents that sit in a drawer.
How can I support you?
What is driving your brand decisions right now?
If any of the following sound familiar, or if you feel it is time to step back and reflect, a short conversation is often the best place to start. Let’s have a coffee.
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We struggle to explain what makes us different in a simple, credible way.
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We are not fully sure what we stand for, or how to express it consistently.
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We are starting out and want to define what our brand should stand for from the beginning.
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We have grown, evolved, or expanded, and the brand has not kept up.
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Our messaging and identity vary across teams, markets, or channels.
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We are considering a refresh or rebrand and want to start with strategy.
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We have multiple products, services, or business lines and need a stronger brand structure.
While brand strategy is my main focus, I can also support the visual side of your brand when needed. This may involve guiding design teams or delivering design work myself directly, such as brand identity development, presentations, and brand materials, to ensure consistency from strategy through to delivery.
Beyond projects, you can work with me as an interim or freelance brand strategy partner. Whether you need extra capacity, are managing a transition, or tackling a strategic challenge, I can provide temporary support or ongoing collaboration.
Let's have a chat and see how I can support you.
Discover other services
I help businesses define the direction for how their brand speaks, looks, feels, acts, and connects with the right audience at the right time.
Ready to explore possibilities? Let's have a conversation about your goals and the challenges you are facing. Feel free to reach out, and we will discuss how I can support your growth.
Brand audit and market research
Uncovering opportunities by assessing the market landscape.
Creating authentic narratives, elevator pitches and presentations
Marketing strategy and planning
Fueling sales and growth through marketing strategies and tactics
Freelance and interim support
Offering flexible support to agencies, companies and freelancers
