How a cross-industry perspective elevates brands & marketing

In my work, I often meet businesses that are deeply immersed in their own industry, guided by sector-specific trends, customer expectations and best practices. While that has value, it can also become limiting.

When inspiration only comes from inside your own industry, it can narrow the view. Familiar patterns start to guide decisions, often without being questioned. And while that might feel efficient, it can make it harder to explore new directions.

Sometimes, clarity comes from the outside in

Some of the most meaningful shifts I have seen happened when a brand looked outside its own sector. Borrowing ideas from a completely different space often helps you see your own challenges with fresh eyes.

A business services company I supported improved its startup proposition by applying principles from the automotive sector. A cryptocurrency brand became more approachable by learning from how food and beverage companies build trust. A logistics business enhanced its customer communication using ideas shaped by hospitality. And an e-commerce brand redesigned its digital journey using lessons from the travel industry.

In each case, the solution was not about copying. It was about translating. Taking something that works in one context and adapting it to solve a challenge in another. This kind of thinking is especially useful in branding and marketing. It brings new angles to old problems. It helps businesses shift the conversation. And it creates differentiation that feels considered and relevant.

If your brand or marketing feels stuck in the usual patterns, it might be worth looking beyond your sector. Sometimes, clarity comes from the outside in.

Let’s explore new perspectives together

Working across industries means I bring a wide range of knowledge to every project. It allows me to challenge conventional thinking and help businesses uncover opportunities they may not have considered. If you are looking to refine your brand strategy or marketing approach, let’s explore new perspectives together.