Brand strategy and positioning
Having a great product or service matters, but it is not always what sets you apart. In today’s market, people are often drawn to brands that feel genuine and reflect their values. This is where brand strategy makes a difference. It adds a human touch to your business while defining who you are, what you stand for, and how you communicate.
Your brand strategy brings clarity. It guides your decisions, from your name and logo to your message and customer experience. When you are clear on your values and purpose, it becomes easier to build a consistent brand and make decisions that feel right.
Before we start
Relevant strategy begins with a clear understanding of your company and market. That is why I always start with research. This is a separate phase in my process, helping to shape the direction and ensure every decision is grounded in insight.
What you can expect
A brand strategy presentation that identifies how you differentiate yourself from your competition and how you connect with your customers on an emotional level. It serves as a guideline for your company and all your employees.
Your brand strategy consists of:
-
your brand positioning
-
your vision
-
your mission
-
your brand values
-
your brand personality
-
your brand voice
-
your brand promise
If desired, a tagline can be added to your strategy.
What I will ask from you
-
Before: 2 hours of your time to present the insights from the previous research phase and jointly discuss opportunities and potential directions.
-
During: if needed, 1/2 hour of your time to discuss developments and chosen route (can be a telephone conversation, if desired)
-
After: 2 hours of your time to present the final brand strategy.
How you will benefit from it
-
You will have one unified brand experience that will help you win customers and influence their loyalty.
-
Your brand strategy guides every decision you make in the future.
Brand strategy insights
Discover other services
With a strategic mind and a creative eye, I combine logic, structure, and reason with a deep understanding of how a brand should look, feel, and communicate.
Let’s talk about how we can elevate your brand and marketing. Whether you need strategic guidance, a fresh perspective, or hands-on support, I am here to help. Get in touch to discuss your goals and explore how we can work together.
Brand and market research
Uncovering opportunities by assessing the market landscape.
Brand story and elevator pitch
Creating authentic narratives, elevator pitches and presentations
Marketing strategy and advice
Fueling sales and growth through marketing strategies and tactics
Freelance support
Offering flexible support to agencies, companies and freelancers
