Branding

Why being a strategist is a strategic decision

In business life, we face new challenges every day, whether it is a new competitor entering the market, a changing audience need, or an emer

Sometimes it is better to say 'no'

Many people who know me will probably raise an eyebrow when they see the title of this blog post. In my private life, I have been saying 'ye

The renewed CHS Community Pharmacy brand & e-commerce site have just launched

I am excited to announce that CHS Community Pharmacy has officially launched. The renewed brand and e-commerce platform are now visible...

KPISOFT is now called entomo

Today, I am happy to share with you that performance management software has a new name: entomo.

Wednesday Mentorship Sessions are here

In the last couple of weeks, I have seen many posts and questions related to marketing and branding in several groups on social media. Times

The power of branding

To demonstrate the power of branding I would like to start with an everyday situation. You are in the grocery store looking for, let's say,

Why startups need to prioritize branding

You have this beautiful idea that you want to turn into a reality. You passionately start to develop, shape, reconsider and fine-tune to

4 Must do's when evaluating a quote

The first decision you'll have to make is one of the most important ones: it's selecting the right partner for your challenge.

Pharmacy e-commerce development & rebrand