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There is a common belief that business-to-business (B2B) and business-to-consumer (B2C) marketing are fundamentally different. And yes, there are clear distinctions. Sales cycles are longer, decisions often involve multiple stakeholders, and the stakes can be high. However, when it comes to building strong, memorable brands, there are valuable lessons to take from consumer marketing. Behind every B2B decision is a person, and people respond to clarity, relevance and connectio

I am excited to announce that CHS Community Pharmacy has officially launched. The renewed brand and e-commerce platform are now visible on chspharmacy.ae . Over the past months, the team from CHS and I have been working step-by-step to refresh the brand, its strategy, identity, story, marketing approach, online shopping website and more. The company, previously known as Community Pharmacy, was founded in 2006 and currently has over 15 stores in Dubai, Abu Dhabi and Sharjah. I

Today, I am happy to share with you that performance management software has a new name: entomo.

When developing a brand or marketing new products, research oftentimes isn't the most appealing part of the process. It is, however, a