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The new WACO brand is live at waco-network.com . WACO is a global network organisation for independent freight and logistics companies, providing a platform that helps its members compete and succeed globally. The organisation has built a strong reputation over more than 50 years, but the brand no longer reflected the connected and collaborative network it had become. It was time for a refresh. It was a privilege to work with Richard Charles, CEO, and Nicki Mears, Membership

In an industry as dynamic and competitive as logistics, a company’s brand is much more than just a logo or a catchy tagline. It is the foundation of trust, perception, and connection with clients, partners, and employees alike. Over recent years, many logistics companies have embraced rebranding to better align with industry shifts, evolving customer expectations, and emerging market trends. When done thoughtfully, rebranding can strengthen a company’s position, creating new

I am excited to announce that CHS Community Pharmacy has officially launched. The renewed brand and e-commerce platform are now visible on chspharmacy.ae . Over the past months, the team from CHS and I have been working step-by-step to refresh the brand, its strategy, identity, story, marketing approach, online shopping website and more. The company, previously known as Community Pharmacy, was founded in 2006 and currently has over 15 stores in Dubai, Abu Dhabi and Sharjah. I

Today, I am happy to share with you that performance management software has a new name: entomo.