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How a cross-industry perspective elevates brands & marketing
In my work, I often meet businesses that are deeply immersed in their own industry, guided by sector-specific trends, customer...


The added value of rebranding in logistics: Why it matters now more than ever
In an industry as dynamic and competitive as logistics, a company’s brand is much more than just a logo or a catchy tagline. It is the foundation of trust, perception, and connection with clients, partners, and employees alike. Over recent years, many logistics companies have embraced rebranding to better align with industry shifts, evolving customer expectations, and emerging market trends. When done thoughtfully, rebranding can strengthen a company’s position, creating new


The renewed CHS Community Pharmacy brand & e-commerce site have just launched
I am excited to announce that CHS Community Pharmacy has officially launched. The renewed brand and e-commerce platform are now visible...


KPISOFT is now called entomo
Today, I am happy to share with you that performance management software has a new name: entomo.
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