Marketing strategy and advice
Fueling sales and growth through proper marketing
Whether you are a startup or a global organisation; every company needs marketing. After all, how can you sell your products or services if your audience doesn’t know they exist?
A well-crafted marketing plan provides the clarity and direction your business needs to connect with the right audience at the right time. It helps you understand who they are, what they need, and where to find them.
By identifying opportunities and tailoring the strategy to meet both your business goals and your audience’s needs, I help you stand out from the competition, refine your offering, and ensure your marketing budget is allocated to the channels and tactics that will have the greatest impact. Proper marketing ultimately drives loyalty, boosts revenue, and supports sustainable growth.
What you can expect
I can help you with:
Market research
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Mapping your own organization’s position, strengths, and weaknesses
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Understanding the competitive landscape and finding the empty space
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Identifying target customers and analyzing & understanding their needs and desires (audience personas)
(Go-to-) market strategy
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Setting marketing goals and KPIs
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Defining your Unique Selling Points (USPs) and positioning
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Determining your key target audience and creating buyer personas based on characteristics & behaviour
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Developing your value proposition
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Determining your market approach by selecting the proper marketing tactics, promotion channels, and communication materials
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Creating guidelines for your communication (content marketing)
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Implementing your strategy
What I will ask from you
Based on your requirements we will discuss the scope of work, milestones and timings.
The minimum time required from your end:
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Before: 2 hours of your time to interview you and determine goals.
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During: Time to provide me with the requested documents.
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After: 2 hours of your time to present the findings or strategy.
How you will benefit from it
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Proper marketing will help you differentiate yourself from the competition, fine-tune your offering, attract the right audiences, and drive loyalty.
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Moreover, it prevents you from wasting your budget on ineffective channels and strategies.
Discover other services
With a strategic mind and a creative eye, I combine logic, structure, and reason with a deep understanding of how a brand should look, feel, and communicate.
Let’s talk about how we can elevate your brand and marketing. Whether you need strategic guidance, a fresh perspective, or hands-on support, I am here to help. Get in touch to discuss your goals and explore how we can work together.