News and views

I am excited to announce that I will be a mentor for the teams participating in the Global Online Startup Weekend aimed at fighting COVID-19. This first-of-its-kind program is organized by Techstars in partnership with Google for Startups and hosted in more than 60 countries. Under the theme of 'Unite to Fight COVID-19', the company is calling all developers, innovators, designers, marketers, nurses, doctors, students, scientists, teachers and anyone with an idea to tackle th

When developing a brand or marketing new products, research oftentimes isn't the most appealing part of the process. It is, however, a

To demonstrate the power of branding I would like to start with an everyday situation. You are in the grocery store looking for, let's say,

Whether you are trying to raise money from angel investors or venture capitalists to kick-start your business or you want to present yoursel

In one of my previous roles as an in-house marketing specialist & member of the innovation task force, I was responsible for the development

The first decision you'll have to make is one of the most important ones: it's selecting the right partner for your challenge.