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The added value of rebranding in logistics: Why it matters now more than ever
In an industry as dynamic and competitive as logistics, a company’s brand is much more than just a logo or a catchy tagline. It is the foundation of trust, perception, and connection with clients, partners, and employees alike. Over recent years, many logistics companies have embraced rebranding to better align with industry shifts, evolving customer expectations, and emerging market trends. When done thoughtfully, rebranding can strengthen a company’s position, creating new


Sometimes it is better to say 'no'
Many people who know me will probably raise an eyebrow when they see the title of this blog post. In my private life, I have been saying 'ye


Why being a strategist is a strategic decision
In business life, we face new challenges every day, whether it is a new competitor entering the market, a changing audience need, or an emer


The renewed CHS Community Pharmacy brand & e-commerce site have just launched
I am excited to announce that CHS Community Pharmacy has officially launched. The renewed brand and e-commerce platform are now visible...


KPISOFT is now called entomo
Today, I am happy to share with you that performance management software has a new name: entomo.


Wednesday Mentorship Sessions are here
In the last couple of weeks, I have seen many posts and questions related to marketing and branding in several groups on social media. Times
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