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In the last couple of weeks, I have seen many posts and questions related to marketing and branding in several groups on social media. Times

You have this beautiful idea that you want to turn into a reality. You passionately start to develop, shape, reconsider and fine-tune to

I am excited to announce that I will be a mentor for the teams participating in the Global Online Startup Weekend aimed at fighting...

When developing a brand or marketing new products, research oftentimes isn't the most appealing part of the process. It is, however, a

To demonstrate the power of branding I would like to start with an everyday situation. You are in the grocery store looking for, let's say,

Whether you are trying to raise money from angel investors or venture capitalists to kick-start your business or you want to present yoursel