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In an industry as dynamic and competitive as logistics, a company’s brand is much more than just a logo or a catchy tagline. It is the foundation of trust, perception, and connection with clients, partners, and employees alike. Over recent years, many logistics companies have embraced rebranding to better align with industry shifts, evolving customer expectations, and emerging market trends. When done thoughtfully, rebranding can strengthen a company’s position, creating new

I am excited to announce that CHS Community Pharmacy has officially launched. The renewed brand and e-commerce platform are now visible on chspharmacy.ae . Over the past months, the team from CHS and I have been working step-by-step to refresh the brand, its strategy, identity, story, marketing approach, online shopping website and more. The company, previously known as Community Pharmacy, was founded in 2006 and currently has over 15 stores in Dubai, Abu Dhabi and Sharjah. I

Today, I am happy to share with you that performance management software has a new name: entomo.

In the last couple of weeks, I have seen many posts and questions related to marketing and branding in several groups on social media. Times

You have this beautiful idea that you want to turn into a reality. You passionately start to develop, shape, reconsider and fine-tune to

To demonstrate the power of branding I would like to start with an everyday situation. You are in the grocery store looking for, let's say,