entomo: Bringing a local touch to a global brand
entomo, formerly known as KPISOFT, provides specialised software that helps companies, governments & employees perform better and achieve their highest potential.
The global company was undergoing a name change and brand identity update which was managed by the marketing department at entomo's headquarters in Singapore. To ensure that the messaging would resonate with prospective clients in the Middle East, the UAE team approached me for help with a localisation of the brand. Together, we went on a journey to adapt the global strategy to local norms & culture while remaining faithful to the values of the global brand.
The final global About us page is on the left, the local version on the right