A clarity and focus workshop for B-Lumen
B-Lumen is a design startup, initiated by two lighting designers that share a passion for light, nature, craftsmanship, and innovation. The startup creates 3D printed, organically shaped lighting features inspired by nature.
Yvon Muller, a passionate Dubai-based lighting designer and co-founder of the company, asked me to help her with B-Lumen's market approach. During our first meeting, questions such as ‘which audience shall I target?’, ‘how will I approach them’, and ‘what will I tell them?’, were being raised. Together, we came to realise that it was essential to first create clarity and focus, before undertaking any other steps. So, we decided to set-up a workshop to ensure both Yvon and her co-founder, Vienna-based Jeroen Smith, would have the same starting principles to further develop the brand, its products and the market approach.
A word from Yvon
"Sylvia has an amazing talent to listen and analyze information quickly and her extensive experience in the marketing industry has really been a great help for us to establish our brand identity and goals.
I had the feeling she got to know me and my aspirations faster and better than I knew them myself at that moment! She is a very pleasant person to work with, following the input that you provide her but at the same time also pushing you to think beyond your own limitations. B-lumen is now ready for the future, thank you very much Sylvia!"
- Yvon Muller, Co-founder and Creative Director at B-Lumen